Most of our clients by now create their own marketing materials using today's powerful software. The advantages are clear: You can tailor materials for specific customers and easily update them, thus enhancing sales. Also, you don't have to stock an expensive, inflexible inventory of preprinted materials.
But most of our clients have also discovered the pitfalls. Finding people who both truly know the software and understand corporate identities to produce high quality, consistent output on tight deadlines is tough. The results are materials that look homemade, and a high-stress, labor-intensive process that everyone despises.
The expensive fix is to hire or train someone in the arcane arts of page layout and page layout software. People with innate ability plus both skills are rare and expensive…and represent ongoing overhead.
Or you can spend a fraction of that money developing custom systems for software you probably already use that let anyone do the job quickly and accurately. A system you can use many years at no additional cost. This way, every user inherits the expertise of the system's developer.
For example, our hard-copy newsletters (if you haven't seen one you can obtain a free subscription) are prepared with 4 custom toolbar buttons and 1 trivial macro…all without ever touching the Format menu.
JRVsystems has unique credentials for marketing materials automation. Jeff Vandervoort received national recognition for his Brochure Wizard application in Microsoft's Windows World Open competition, and from SMPS for corporate identity implementation. Please contact us if we can enhance your marketing efforts.
JRVsystems was an early adopter of Internet postage and has found it a convenience and a time-saver. We can help you evaluate, install, and even automate these services.
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